Data Analytics & Insights
Track every lead from Google Ads. See which keywords drive phone calls, measure cost per enquiry, and fix tracking gaps costing you money.
See exactly what's working with your ads
Track keyword calls
See which keywords drive phone calls so you know exactly what's bringing in real enquiries
Measure cost per enquiry
Know your true cost per lead and stop wasting budget on ads that don't convert
Fix tracking gaps
Identify and fix tracking issues that are costing you money and hiding your best-performing campaigns
GA4 setup from £75 (includes custom events and conversion tracking)
Get Your Free AuditResults in Action
Here's what data-driven decisions have achieved recently:
+55% more views in 28 days after optimising post timing and analytics tracking
+189% engagement increase through data-led content adjustments
+41% growth in followers from consistent performance monitoring
270 new Facebook followers and 475 reactions in 90 days for NYCC, credited to improved social media strategy
Visitors from 8 countries on the NYCC site, including the UK, US, China, and Singapore, are proving that even local projects can reach global audiences
These results demonstrate how data, when utilized effectively, can enhance performance and visibility.
My Analytics Services
Comprehensive data analysis and insights to help you make informed decisions and drive business growth.
Performance Analytics
Get a complete view of your business performance. See which pages, ads, or campaigns are bringing in results and where you can improve.
Data Visualisation
Make sense of complex data with precise, visual representations. I'll create interactive dashboards that make performance easy to understand at a glance.
Growth Insights
Find new opportunities hidden in your data. I'll identify patterns and trends that help you plan your next steps with confidence.
ROI Optimisation
See exactly where your marketing spend is working hardest. I'll show you which activities drive the best return so you can focus your budget on what matters.
Quality Assurance
Ensure data accuracy and reliability with comprehensive quality assurance and validation processes.
Custom Dashboards
Get all your key metrics in one place. I'll build dashboards tailored to your goals, allowing you to track results in real-time.
Behaviour Insights with Microsoft Clarity
I use Microsoft Clarity to support user experience and conversion analysis. Clarity shows scroll depth, click behaviour and hesitation patterns, which help me understand where visitors struggle. Combined with GA4 reporting, this gives a clearer view of how to improve your website and your conversion performance.
User Behaviour Analysis
Track how visitors interact with your site, including rage clicks, dead clicks and areas where users get stuck or confused.
Conversion Funnel Insights
Identify where visitors drop off in your conversion funnel and understand the friction points preventing them from completing actions.
GA4 Integration
Combine Clarity's qualitative insights with GA4's quantitative data for a complete picture of user behaviour and conversion performance.
Why this matters: GA4 tells you what's happening on your site, but Clarity shows you why. Together, they provide the complete picture needed to make data-driven improvements that actually increase conversions.
Analytics Pricing
GA4 Setup
£75 one-time
Complete Google Analytics 4 setup with custom events and conversion tracking
Looker Studio Dashboard
from £80 one-time
Custom data visualisation dashboards that make your metrics easy to understand
Monthly Analytics Reports
Basic: £40/mo
Standard: £75/mo
Premium: £120/mo
All packages include clear reporting and actionable insights
Analytics Dashboards in Action
See how we transform complex data into clear, actionable insights through custom analytics dashboards and reporting.
Custom Analytics Reporting
GA4 Implementation: Complete setup and configuration of Google Analytics 4 with custom events and conversions
Adobe Analytics: Advanced segmentation and custom reporting for enterprise-level insights
Data Visualization: Interactive dashboards that make complex data easy to understand and act upon
Automated Reporting: Regular insights delivered directly to your inbox with actionable recommendations
My Work in Action
Explore examples of my analytics work and see how I can transform data into actionable business insights.
Performance Analytics
Data Visualization
Advanced Reporting
Scroll to see our process ↓
My Analytics Process
From raw data to clear insights, here's how I help you make smarter decisions:
Data Collection
Gather and combine data from your website, ads, and social platforms to build a complete picture of performance.
Analysis
Identify trends, patterns, and opportunities that show what's really driving results.
Visualisation
Turn complex reports into clear charts and dashboards that make insights easy to understand.
Insights
Deliver practical recommendations that help you grow your reach, improve ROI, and make better marketing decisions.
Ready to Unlock Your Data's Potential?
Let's turn your data into results you can see. More leads, stronger performance, and better ROI start with the right insights.
Get Started TodayEnquire About Data Analytics & Insights
Send over a few details about your data goals, and I'll personally reply the same day to discuss how I can help.