Not getting enquiries from your website?
Not sure what's working?
You are spending on marketing. You cannot tell what brings in enquiries.
Found £2,400 in wasted ad spend for a Nantwich business
“I am spending money on marketing but I have no idea what actually brings in enquiries.”
Most websites have broken tracking or missing conversion events. The dashboards show numbers but none of them answer the question that matters. I fix that.
What I tested and what worked
GA4 and Clarity setup for a Nantwich venue
I set up GA4 with custom conversion events and Microsoft Clarity for the NYCC website. The data showed 40% of visitors left the booking page before completing an enquiry.
I restructured the page layout based on Clarity heatmaps. Booking enquiries increased by 35% over the following quarter.
Results depend on your site structure, traffic, and visitor behaviour. Your numbers will differ.
Ad spend audit for a Nantwich and Crewe trades business
I audited the Google Ads tracking for a local trades business. I found £2,400 in annual spend going to keywords that never converted.
I fixed the conversion tracking and paused the underperforming campaigns. The business redirected budget to keywords that brought in phone calls.
Wasted spend varies by industry and campaign setup. I review your specific situation before recommending changes.
You deal directly with me
No account managers. No call centres. No waiting a week for a reply.
When you have a question about your tracking, you talk to the person who set it up. I reply the same day during business hours.
Based in Nantwich, working with businesses across Nantwich and Crewe.
Why Nantwich and Crewe businesses fly blind without proper tracking
Most local businesses have Google Analytics installed but never look at it. Or they look at it and the numbers mean nothing.
Marketing decisions end up based on gut feeling. Ad spend goes to campaigns that do not convert. There is no way to tell which enquiries came from where.
I set up tracking that answers the questions you care about. Where do my enquiries come from? What is my cost per lead? Which channels deserve more budget?
What I set up for you
GA4 with custom conversion tracking
I install Google Analytics 4 properly. I set up custom events for form submissions, phone clicks, and key page visits. You see which marketing channels bring real enquiries.
Microsoft Clarity behaviour insights
GA4 shows what happens on your site. Clarity shows why. I use heatmaps and session recordings to find where visitors get stuck or leave. Then I fix it.
Looker Studio dashboards
I build dashboards that show your key numbers in one place. Leads, traffic sources, cost per enquiry. You check it whenever you want.
Monthly performance reports
I send you a short report each month. What worked, what did not, and what to do next. The numbers that matter for your business.
Analytics pricing
GA4 Setup
£75 one-time
Full GA4 setup with custom events and conversion tracking. You see where your enquiries come from.
Looker Studio Dashboard
from £80 one-time
Your key numbers in one place. Leads, traffic, and cost per enquiry. No spreadsheets.
Monthly Reports
from £40 per month
A short monthly report showing what worked and what to change. Basic £40, Standard £75, Premium £120.
Who this is for: Small businesses and trades in Nantwich and Crewe that spend money on marketing but cannot tell what is working.
Who this is NOT for: Large enterprises needing data warehousing or a full analytics team. I work directly with you on focused, practical tracking.
Common questions about analytics
Why can I not tell where my enquiries come from?
Most websites have broken tracking or missing conversion events. I set up GA4 with custom events so you see exactly which marketing channels bring real enquiries.
How much does analytics setup cost?
GA4 setup is £75 one-time. Looker Studio dashboards start from £80. Monthly reports start from £40. I review your situation before recommending anything.
What is the difference between GA4 and Microsoft Clarity?
GA4 shows you what happens on your site. Clarity shows you why. I use both together so you see the full picture.
Do I need monthly reports?
If you want to know what worked each month without logging into dashboards yourself, yes. I send a short report showing leads, traffic sources, and what to do next.
Tracking works harder with the right website and ads
Tracking is only useful if your website converts visitors and your ads reach the right people. I also fix websites that lose visitors and run ad campaigns that bring in real leads.