The £13.5K Flyer Strategy That Just Kept Working
One flyer landed my first freelance win. The second lit the fuse—race teams, auction gigs, referrals, real income.
A yellow Toyota Supra at the Meguiar's car care stand at TRAX Silverstone 2021
One flyer landed my first freelance win.
The second? It lit the fuse.
Race teams. Auction gigs. Referrals. Real income.
All from a refined flyer marketing strategy that most people overlook.
In a world inundated with social ads and AI-generated content, authentic marketing that connects remains effective. And I've got the results to prove it.
🧠 Strategy Behind Flyer Marketing V2
The front of my Version 2 flyer introduces people to my photography business, gives a summary of me as a photographer and shows the prices of my photography services.
By April 2021, I'd covered the JSCC Scholarships and shot a Lamborghini SVJ Roadster. That gave me stronger material for a better flyer.
Goals:
- Cleaner design and premium feel
- Better image variety
- Add real testimonials
Back of Version 2 Flyer – Built to build trust fast. Testimonials, standout client results, and over 2 million views helped me show proof, not just promise. It introduced my work, my audience, and what makes my images different.
Images:
- Cover: McLaren 650S
- Pricing: Lotus Evora GT410
- Featured: SVJ Roadster, JSCC
- Details: R8 V10, Dalmatian & Lamborghini
- About me: On-location portrait
- I chose each shot to stop thumbs and start conversations.
📸 The First Big Win: Hampson Auctions
Photo I took of the Hampson Auctions Tatton Park stand. A dog is posing in front of a red Ford Escort Mexico rally car with Hampson Auctions sponsorship.
In August 2021, I handed my new flyer to Zach at Hampson Auctions at the Tatton Park Classic Car Show.
Zach let me shoot their stand on the spot.
By August 30th, 2021, I was covering their Oulton Park Gold Cup sale. I've worked with Hampson Auctions ever since.
Thanks, Joe. I hope you enjoyed the auction. And thanks for all your help. You're always welcome. You're part of the team.
— Zach Hamilton, Managing Director, Hampson Auctions
🚗 Real Gigs, Real Encounters
A white Audi TT RS MK2 Filmed with an Edelkrone gear at TRAX Silverstone 2021.
At TRAX Silverstone, I brought flyers, a Nikon D850, and £10,000 of Edelkrone gear.
I walked away with the following:
- Paid shoots: Vauxhall Astra VXR & Audi TTRS
- Filmed the UK's biggest Audi R8 meet
- I met an auctioneer who later referred me to Historics Auctioneers
- All from showing up and talking to people. That was just the start.
🏁 The Car & Classic Breakthrough
A behind-the-scenes look at a Bentley S2 driving on a photoshoot
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By June 2022, my flyers had unlocked contracts with top auction houses and race teams; now it was time to scale. I landed a freelance gig with Car & Classic — over 60 paid photoshoots since.
Duncan's referral opened the door to North West Motor Auction.
That's a great picture. Thank you very much! I hope you had a great day and got some good shots. See you next time.
— Duncan Brown, Auctioneer 4 Hire
🧩 Key Takeaways
Flyers still work when they say something
Offline conversations lead to real bookings
Good visuals + initiative > cold outreach
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🔗 Related Case Studies
- Flyer Marketing (Part 1) — The flyer that started it all
- Flyer Marketing (Part 2) — The refined flyer that scaled
- Flyer Marketing (Part 3) — Year-by-year ROI breakdown
Flyers aren't dead. Most land flat. Mine landed clients.
What did you learn from mine? Let's talk 👇
What to Do Next
Continue through the series to see how this work develops in practice.